Romney up on TV in SC
Mitt Romney is now up on TV in South Carolina, according to the New York Times’ Caucus Blog.
Mitt Romney is set to hit the airwaves tomorrow in South Carolina, where he has so far been struggling in the polls, in his first significant advertising push in the early voting state.The move will come on the same day that Mr. Romney will debut yet another new advertisement in Iowa and New Hampshire….
In South Carolina, however, Mr. Romney has spent only about $200,000 in a small run of ads that were broadcast in March. He also made a light cable news buy in the state in June. Some have wondered whether Mr. Romney would seriously compete in the southern state, where his background as a former governor from Massachusetts and a Mormon is problematic to many Republican primary voters.
But a review of Mr. Romney’s first and second quarter spending shows that he has invested significant resources in his efforts there, pouring in some $464,000 for consulting, direct mail and other expenditures. Many Republican leaders in the state also say that Mr. Romney has the most elaborate ground operation of all of the candidates there. He made his 12th trip to the state, a two-day swing, last week.
There are two cuts of the ad that will be shown. First, the ad of Mitt Romney running will be featured. In two weeks, a new cut of the same advertisement, with a voice over taken from an Ann Romney speech, will be unveiled.