The Shot!

Breaking up is hard to do…

The infamously crude political blog, Wonkette, is breaking its ties with new media giant Gawker. Wonkette had this to say about the “amicable divorce”:

Yes it’s true: Wonkette is bravely leaving the Gawker Media nest, along with Gawker’s music and travel sites. Why on Earth is a beloved publication such as Wonkette taking this plunge — during the biggest, nuttiest presidential election in 48 years — and are we being pushed? Six million page views in March, a million monthly unique visitors who are “somewhat male, more affluent [and] more educated” who “read Gawker and subscribe to Vanity Fair” …. Why does Corporate America hate the “somewhat male” demographic? The answers may shock you!

Despite the found independence Wonkette pledges to keep the same level of content saying:

What will change? Well, no more ordering hookers and blow off Gizmodo’s profits, for one thing. Otherwise, your Wonkette will remain your Wonkette. Your Jim Newell and your Sara K. Smith are here! We will have as much of your Josh Fruhlinger and Peter Huestis and Liz Glover as we can possibly afford! We will add some stuff! We will host Washington parties! And of course we’ll be covering the terrible DNC and RNC conventions, live, drunk.

Wonkette was made famous by writer Ana Marie Cox, who now works for Time Magazine. While I think ad revenue will drop significantly, there is a good chance the newly independent blog will improve its content dramatically.  

This entry was posted on Monday, April 14th, 2008 at 7:04 pm and is filed under The Chaser. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.